Industry
Health Tech ・ Caregiving Platforms ・ Telehealth UX ・ Compliance-Driven Design ・ Product Design
Designing a Scalable Caregiving Platform for On-Demand Health Support
Designing a Scalable Caregiving Platform for On-Demand Health Support
Tendiv: Empowering Caregivers With a
Purpose-Built Mobile Experience
Tendiv: Empowering Caregivers With a
Purpose-Built Mobile Experience
As the lead product designer for Tendiv, I was responsible for building a mobile platform that connects caregivers with individuals seeking personalized, compassionate support. The MVP focused on non-clinical caregivers, with a roadmap to expand into the more complex world of licensed nurses.
As the lead product designer for Tendiv, I was responsible for building a mobile platform that connects caregivers with individuals seeking personalized, compassionate support. The MVP focused on non-clinical caregivers, with a roadmap to expand into the more complex world of licensed nurses.
From user research and competitive analysis to wireframes, flows, and high-fidelity prototypes, I designed the experience from the ground up—delivering intuitive tools for onboarding, profile creation, job discovery, and
communication, while planning for stricter nurse compliance workflows in future releases.
From user research and competitive analysis to wireframes, flows, and high-fidelity prototypes, I designed the experience from the ground up—delivering intuitive tools for onboarding, profile creation, job discovery, and
communication, while planning for stricter nurse compliance workflows in future releases.
🧩 Problem
🧩 Problem
Tendiv set out to address a fragmented and often overwhelming care marketplace. While demand for caregiving, both clinical and non-clinical—was rising, most digital platforms lacked:
Tendiv set out to address a fragmented and often overwhelming care marketplace. While demand for caregiving, both clinical and non-clinical—was rising, most digital platforms lacked:
• Clear, tailored onboarding flows for distinct caregiver types
• Transparent vetting and credential management tools
• Seamless job matching, scheduling, and communication
• Scalable UX patterns that could adapt to stricter nursing requirements
• Human-centered design that aligned with the emotional sensitivity of caregiving work
• Clear, tailored onboarding flows for distinct caregiver types
• Transparent vetting and credential management tools
• Seamless job matching, scheduling, and communication
• Scalable UX patterns that could adapt to stricter nursing requirements
• Human-centered design that aligned with the emotional sensitivity of caregiving work
Our challenge was to design a system that felt deeply personal and easy to use, while preparing for stricter compliance, credential verification, and medical record integration in later phases.
Our challenge was to design a system that felt deeply personal and easy to use, while preparing for stricter compliance, credential verification, and medical record integration in later phases.
🎯 Goals
🎯 Goals
• Launch an intuitive mobile MVP for caregivers (non-clinical)
• Define scalable UX patterns to support future nurse onboarding
• Design a separate, minimal client-side interface for care seekers
• Build flows for account creation, profile completion, availability, and job discovery
• Ensure compliance scaffolding: identity verification, licenses, training, background checks
• Provide a strong foundation for trust, professionalism, and ease of use across devices
• Launch an intuitive mobile MVP for caregivers (non-clinical)
• Define scalable UX patterns to support future nurse onboarding
• Design a separate, minimal client-side interface for care seekers
• Build flows for account creation, profile completion, availability, and job discovery
• Ensure compliance scaffolding: identity verification, licenses, training, background checks
• Provide a strong foundation for trust, professionalism, and ease of use across devices
🔄 My Role & Process
🔄 My Role & Process
My Role:
Lead Product Designer – owning UX strategy, research, execution, and testing for both caregiver and future nurse experiences.
My Role:
Lead Product Designer – owning UX strategy, research, execution, and testing for both caregiver and future nurse experiences.
📌 Discovery & Research
📌 Discovery & Research
• Conducted stakeholder interviews to define product goals, value propositions, and edge cases
• Led a competitive audit of care platforms like Care.com, Papa, Honor, Trusted, and IntelyCare
• Created detailed personas for both caregivers and nurses, highlighting pain points, motivations, and
differentiators
• Conducted stakeholder interviews to define product goals, value propositions, and edge cases
• Led a competitive audit of care platforms like Care.com, Papa, Honor, Trusted, and IntelyCare
• Created detailed personas for both caregivers and nurses, highlighting pain points, motivations, and
differentiators
🧭 UX Strategy & Planning
🧭 UX Strategy & Planning
• Built end-to-end user flows for caregiver onboarding, availability setup, job applications, and in-app messaging
• Designed and documented phased workflows to scale into licensed nurse support (license upload, credential validation, scope of practice)
• Built end-to-end user flows for caregiver onboarding, availability setup, job
applications, and in-app messaging
• Designed and documented phased workflows to scale into licensed nurse support (license upload, credential validation, scope of practice)
📐 Design & Prototyping
📐 Design & Prototyping
• Developed low-fidelity wireframes for MVP caregiver experience, then transitioned into polished mobile UI
• Designed flexible components for onboarding steps, job cards, and availability calendars
• Prototyped and tested the full onboarding and job browsing experience with real users
• Used a mobile-first, modular layout system for easy scalability into a web companion version
• Developed low-fidelity wireframes for MVP caregiver experience, then transitioned into polished mobile UI
• Designed flexible components for onboarding steps, job cards, and availability calendars
• Prototyped and tested the full onboarding and job browsing experience with real users
• Used a mobile-first, modular layout system for easy scalability into a web companion version
🧪 Testing & Iteration
🧪 Testing & Iteration
• Facilitated 1:1 moderated usability tests with both caregivers and early nurse participants
• Identified key friction in job filtering, onboarding clarity, and multi-step credential uploads
• Iterated on designs to reduce cognitive load and surface helpful tips at key decision points
• Facilitated 1:1 moderated usability tests with both caregivers and early nurse participants
• Identified key friction in job filtering, onboarding clarity, and multi-step credential uploads
• Iterated on designs to reduce cognitive load and surface helpful tips at key decision points
User Personas
User Personas
Developed distinct personas for both sides of the platform: clients seeking care, and caregivers/nurses offering services. Each profile captured goals, pain points, and trust drivers—laying the foundation for a balanced, user-centered experience.
Developed distinct personas for both sides of the platform: clients seeking care, and caregivers/nurses offering services. Each profile captured goals, pain points, and trust drivers—laying the foundation for a balanced, user-centered experience.
Developed distinct personas for both sides of the platform: clients seeking care, and caregivers/nurses offering services. Each profile captured goals, pain points, and trust drivers—laying the foundation for a balanced, user-centered experience.
User Flows: Dual-Sided Platform
User Flows: Dual-Sided Platform
Mapped end-to-end user flows for both client and caregiver experiences. For clients, flows focused on requesting care, browsing profiles, and managing sessions. For caregivers and nurses, flows centered around onboarding, credentialing, availability setup, and job applications—designed to scale across roles with varying levels of complexity and compliance.
Mapped end-to-end user flows for both client and caregiver experiences. For clients, flows focused on requesting care, browsing profiles, and managing sessions. For caregivers and nurses, flows centered around onboarding, credentialing, availability setup, and job applications—designed to scale across roles with varying levels of complexity and compliance.
Mapped end-to-end user flows for both client and caregiver experiences. For clients, flows focused on requesting care, browsing profiles, and managing sessions. For caregivers and nurses, flows centered around onboarding, credentialing, availability setup, and job applications—designed to scale across roles with varying levels of complexity and compliance.
